{"id":1241,"date":"2024-10-29T13:46:11","date_gmt":"2024-10-29T12:46:11","guid":{"rendered":"https:\/\/birdcom.es\/blog\/?p=1241"},"modified":"2024-10-29T13:48:08","modified_gmt":"2024-10-29T12:48:08","slug":"marketing-de-influencers","status":"publish","type":"post","link":"https:\/\/birdcom.es\/blog\/marketing-de-influencers\/","title":{"rendered":"Marketing de influencers"},"content":{"rendered":"\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Tabla de Contenidos<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-69f4aa54149de\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #00B9FB;color:#00B9FB\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #00B9FB;color:#00B9FB\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-69f4aa54149de\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/birdcom.es\/blog\/marketing-de-influencers\/#Marketing_de_influencers_%C2%BFsi_o_no\" >Marketing de influencers, \u00bfs\u00ed o no?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/birdcom.es\/blog\/marketing-de-influencers\/#Tipos_de_influencers\" >Tipos de influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/birdcom.es\/blog\/marketing-de-influencers\/#Importancia_de_esta_tecnica\" >Importancia de esta t\u00e9cnica<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/birdcom.es\/blog\/marketing-de-influencers\/#Autenticidad\" >Autenticidad.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/birdcom.es\/blog\/marketing-de-influencers\/#Alcance_especifico\" >Alcance espec\u00edfico.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/birdcom.es\/blog\/marketing-de-influencers\/#Engagement_y_conversion\" >Engagement y conversi\u00f3n.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/birdcom.es\/blog\/marketing-de-influencers\/#%C2%BFComo_hacer_que_esta_tecnica_sea_efectiva\" >\u00bfC\u00f3mo hacer que esta t\u00e9cnica sea efectiva?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"gb-headline gb-headline-4653d0a1 gb-headline-text\"><span class=\"ez-toc-section\" id=\"Marketing_de_influencers_%C2%BFsi_o_no\"><\/span>Marketing de influencers, \u00bfs\u00ed o no?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-3fcb9378\">\n<div class=\"gb-grid-column gb-grid-column-1aa287e0\"><div class=\"gb-container gb-container-1aa287e0\">\n\n<p>El marketing de influencers es una estrategia en la que las marcas colaboran con personas influyentes en redes sociales para promocionar sus productos o servicios.<\/p>\n\n\n\n<p>Su funci\u00f3n es que personas con reconocimiento en internet promocionen una marca, para aprovechar la confianza que los usuarios tienen en esta persona influencer a su favor.<\/p>\n\n\n\n<p>El primer objetivo que se piensa al llevar a cabo esta estrategia es conseguir m\u00e1s ventas, pero hay algunos otros objetivos intermediarios como mejorar la imagen de marca o fidelizar clientes.<\/p>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-2d514f6b\"><div class=\"gb-container gb-container-2d514f6b\">\n\n<h2 class=\"gb-headline gb-headline-9fa7e902 gb-headline-text\"><span class=\"ez-toc-section\" id=\"Tipos_de_influencers\"><\/span>Tipos de influencers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"gb-headline gb-headline-4e08bf31\"><span class=\"gb-icon\"><svg aria-hidden=\"true\" role=\"img\" height=\"1em\" width=\"1em\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span><span class=\"gb-headline-text\"><strong>Nano-influencers<\/strong>. &lt;10k seguidores (@anemendinueta)<\/span><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-77d3a692\"><span class=\"gb-icon\"><svg aria-hidden=\"true\" role=\"img\" height=\"1em\" width=\"1em\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span><span class=\"gb-headline-text\"><strong>Micro-influencers<\/strong>. Entre 10k y 100k de seguidores (@paauulzz)<\/span><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-b4a088bd\"><span class=\"gb-icon\"><svg aria-hidden=\"true\" role=\"img\" height=\"1em\" width=\"1em\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span><span class=\"gb-headline-text\"><strong>Mid-influencers.<\/strong> Entre 100k y 500k de seguidores (@teresa_sanz)<\/span><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-6beca6fb\"><span class=\"gb-icon\"><svg aria-hidden=\"true\" role=\"img\" height=\"1em\" width=\"1em\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span><span class=\"gb-headline-text\"><strong>Macro-influencers<\/strong>. Entre 500k y 1M de seguidores (@elenagortarii)<\/span><\/p>\n\n\n\n<p class=\"gb-headline gb-headline-4fd53eac\"><span class=\"gb-icon\"><svg aria-hidden=\"true\" role=\"img\" height=\"1em\" width=\"1em\" viewBox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path fill=\"currentColor\" d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg><\/span><span class=\"gb-headline-text\"><strong>Mega-influencers<\/strong>. >1M de seguidores (@mariapombo)<\/span><\/p>\n\n<\/div><\/div>\n<\/div>\n\n\n<figure class=\"gb-block-image gb-block-image-4a5e962c\"><img loading=\"lazy\" decoding=\"async\" width=\"895\" height=\"559\" class=\"gb-image gb-image-4a5e962c\" src=\"https:\/\/birdcom.es\/blog\/wp-content\/uploads\/2024\/10\/1-marketing-de-influencers.jpg\" alt=\"\" title=\"1-marketing-de-influencers\" srcset=\"https:\/\/birdcom.es\/blog\/wp-content\/uploads\/2024\/10\/1-marketing-de-influencers.jpg 895w, https:\/\/birdcom.es\/blog\/wp-content\/uploads\/2024\/10\/1-marketing-de-influencers-300x187.jpg 300w, https:\/\/birdcom.es\/blog\/wp-content\/uploads\/2024\/10\/1-marketing-de-influencers-768x480.jpg 768w\" sizes=\"auto, (max-width: 895px) 100vw, 895px\" \/><\/figure>\n\n\n\n<h2 class=\"gb-headline gb-headline-b4ab8e9d gb-headline-text\"><span class=\"ez-toc-section\" id=\"Importancia_de_esta_tecnica\"><\/span>Importancia de esta t\u00e9cnica<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"gb-headline gb-headline-adabcd7c gb-headline-text\"><span class=\"ez-toc-section\" id=\"Autenticidad\"><\/span>Autenticidad.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cuando un influencer recomienda un producto o servicio, su<\/li>\n\n\n\n<li>audiencia tiende a fiarse de su opini\u00f3n, lo que se traduce en una mayor confianza de los consumidores hacia tu marca.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"gb-headline gb-headline-4511e3e4 gb-headline-text\"><span class=\"ez-toc-section\" id=\"Alcance_especifico\"><\/span>Alcance espec\u00edfico.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Los influencers suelen tener audiencias espec\u00edficas y segmentadas, por lo que puedes encontrar influencers que se ajusten perfectamente a tu nicho.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"gb-headline gb-headline-fe86a527 gb-headline-text\"><span class=\"ez-toc-section\" id=\"Engagement_y_conversion\"><\/span>Engagement y conversi\u00f3n.<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Partir de una audiencia involucrada y predispuesta a la compra, favorecer\u00e1 las tasas de conversi\u00f3n.<\/li>\n<\/ul>\n\n\n\n<figure class=\"gb-block-image gb-block-image-cf75f9f9\"><img loading=\"lazy\" decoding=\"async\" width=\"892\" height=\"559\" class=\"gb-image gb-image-cf75f9f9\" src=\"https:\/\/birdcom.es\/blog\/wp-content\/uploads\/2024\/10\/2-marketing-de-influencers-importancia.jpg\" alt=\"\" title=\"2- marketing-de-influencers-importancia\" srcset=\"https:\/\/birdcom.es\/blog\/wp-content\/uploads\/2024\/10\/2-marketing-de-influencers-importancia.jpg 892w, https:\/\/birdcom.es\/blog\/wp-content\/uploads\/2024\/10\/2-marketing-de-influencers-importancia-300x188.jpg 300w, https:\/\/birdcom.es\/blog\/wp-content\/uploads\/2024\/10\/2-marketing-de-influencers-importancia-768x481.jpg 768w\" sizes=\"auto, (max-width: 892px) 100vw, 892px\" \/><\/figure>\n\n\n<div class=\"gb-grid-wrapper gb-grid-wrapper-ab71fa76\">\n<div class=\"gb-grid-column gb-grid-column-e8e039bd\"><div class=\"gb-container gb-container-e8e039bd\">\n\n<h2 class=\"gb-headline gb-headline-4ded96af gb-headline-text\"><span class=\"ez-toc-section\" id=\"%C2%BFComo_hacer_que_esta_tecnica_sea_efectiva\"><\/span>\u00bfC\u00f3mo hacer que esta t\u00e9cnica sea efectiva?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Encuentra a los influencers adecuados.<\/li>\n\n\n\n<li>Define los objetivos, los medios y los contenidos.<\/li>\n\n\n\n<li>Establece un presupuesto justo.<\/li>\n\n\n\n<li>Realiza un seguimiento de la campa\u00f1a y analiza los resultados.<\/li>\n\n\n\n<li>Aseg\u00farate de encontrar los influencers correctos para acercarte lo m\u00e1ximo posible a tu audiencia objetivo, y cuida los contenidos para explotar al 100% la colaboraci\u00f3n.<\/li>\n<\/ul>\n\n<\/div><\/div>\n\n<div class=\"gb-grid-column gb-grid-column-7e18e4f3\"><div class=\"gb-container gb-container-7e18e4f3\">\n\n<figure class=\"gb-block-image gb-block-image-1a8a8ea0\"><img loading=\"lazy\" decoding=\"async\" width=\"387\" height=\"450\" class=\"gb-image gb-image-1a8a8ea0\" src=\"https:\/\/birdcom.es\/blog\/wp-content\/uploads\/2024\/10\/3-marketing-de-influencer-si-o-no.jpg\" alt=\"\" title=\"3-marketing-de-influencer-si-o-no\" srcset=\"https:\/\/birdcom.es\/blog\/wp-content\/uploads\/2024\/10\/3-marketing-de-influencer-si-o-no.jpg 387w, https:\/\/birdcom.es\/blog\/wp-content\/uploads\/2024\/10\/3-marketing-de-influencer-si-o-no-258x300.jpg 258w\" sizes=\"auto, (max-width: 387px) 100vw, 387px\" \/><\/figure>\n\n<\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Marketing de influencers, \u00bfs\u00ed o no? Importancia de esta t\u00e9cnica Autenticidad. Alcance espec\u00edfico. Engagement y conversi\u00f3n.<\/p>\n","protected":false},"author":17,"featured_media":1242,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1241","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consejos-posicionamiento-seo","generate-columns","tablet-grid-50","mobile-grid-100","grid-parent","grid-50","no-featured-image-padding"],"_links":{"self":[{"href":"https:\/\/birdcom.es\/blog\/wp-json\/wp\/v2\/posts\/1241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/birdcom.es\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/birdcom.es\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/birdcom.es\/blog\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/birdcom.es\/blog\/wp-json\/wp\/v2\/comments?post=1241"}],"version-history":[{"count":0,"href":"https:\/\/birdcom.es\/blog\/wp-json\/wp\/v2\/posts\/1241\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/birdcom.es\/blog\/wp-json\/wp\/v2\/media\/1242"}],"wp:attachment":[{"href":"https:\/\/birdcom.es\/blog\/wp-json\/wp\/v2\/media?parent=1241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/birdcom.es\/blog\/wp-json\/wp\/v2\/categories?post=1241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/birdcom.es\/blog\/wp-json\/wp\/v2\/tags?post=1241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}